Hosted by Innovation Guelph

So you have a solid customer base, but how can you make sure they stick with you? In this workshop, we’ll highlight some strong conversion and retention strategies that will allow you to stand out in the competitive landscapes we work in. From optimizing a consumer's experience through things like remarketing, website layout, and discounts, to analyzing campaign performance so you can improve them over time, we’ll help you build for the long term.

By the end of this workshop, you will have a better understanding of:
• The customer lifecycle and conversion funnel
• Conversion optimization strategies (remarketing, discounts, customer reviews, UX optimization, mobile optimization)
• Customer retention strategies (live chat, loyalty programs, subscription models)
• Analytics best practices
• How to use data to optimize for conversion