We are part of a rich ecosystem of founders, funders and supporters. Together, we provide regular training and opportunities for entrepreneurs to up their game.
Click here for additional events and links to our ecosystem members.
Attention agri-food entrepreneurs! Upcoming virtual event on Wednesday, September 22nd at 10 a.m. to explore emerging trends and opportunities from the last 18 months followed by virtual networking opportunities on. Learn more at https://sgbfoodfuture.eventbrite.ca
Learn how to create a brand board, choose a colour palette, and fonts
Learn how to use and navigate Later and Facebook Business Suite, content scheduling options for your business.
Instagram Content Creation & Planning
Learn how to create and plan content for your Instagram business account.
Topic:
Market Research – Where to start?
Description:
Market research is the collection and analysis of information about consumers, competitors, and the effectiveness of marketing programs. While market research is crucial for a business start-up, it is also useful for established businesses to increase profits. It is accurate information about the marketplace, the target market (customers), and the competition that allows the development of a successful marketing plan.
This bite sized workshop will go over the key phases of Market Research, resources to utilize for gathering useful and accurate information, and how to analyze the data from your findings into actionable information.
When and How much?
Wednesday June 9, 2021 at 12.30pm – 1.30pm “ FREE of charge”
Register Here!
A more detailed review on how to use Instagram features for your business.
Learn how and why it saves you time and money when you outsource all of the things you don't love to do. Discover how to make more money by focusing on what you do best - and outsource the rest!
Presenter: Nicole Teeter, Bookkeeping & Business Services
Learn what steps you need to take to hire an employee
Perfect your payroll using QuickBooks online
In this webinar you will learn:
- How to set-up employees, schedule pay runs and properly pay the remittances in the system
- Learn to customize payroll items behind the scene so they present better on the income statement
- Learn to reconcile your payroll liabilities for year end
- Learn to reconcile the PD7A with the T4's - Learn to troubleshoot differences
- Review your CRA obligations with source, EHT and WSIB
- What to expect in a payroll audit and how to negotiate arrears payments with Revenue Canada
Accurate bookkeeping is essential for a clear picture of a company’s financial health. QuickBooks can save you time and risks of an audit.
In this webinar you will learn:
The foundations of QuickBooks to optimize your use of the program and keep your bookkeeping accurate
Tips & tricks to keep the bookkeeping process simple
To pro-actively book keep to better track the growth of the business
How to troubleshoot the data entry to ensure accuracy and lower your risk for an audit
7 financial reports business owners must have at their fingertips
This workshop will help make the bookkeeping process easier. It will also offer up insights to understanding and working with financial reports as well as reducing the chances of Revenue Canada knocking on your door. Buckle up and let’s get started.
Presenter: Sandi Holst, The Holst Continuum
Learn to promote a healthy workplace and balance work/life stress!
This session will cover tips on how to promote a healthy workplace, and how to balance work/life stress especially during today’s reality of living through a pandemic. This session will also provide a high level overview of the concepts of mental health training programs offered by the Mental Health Commission of Canada, with an emphasis on listening non-judgmentally and using the Mental Health Continuum.
Learn which Social media to use, and how to reach your target market!
Learn which Social media to use, and how to reach your target market!
Busy running your business? Need help with a digital marketing strategy? Let us help!
"Overwhelmed?
You are so busy running your business – you don’t have time to research a digital marketing strategy, let alone implement it. With so many options, it’s hard to know what strategies will actually get results.
In this session, you will learn the 4 Major Requirements to Conquer Local SEO so with only 20% of the effort, you can achieve 80% of Digital Marketing Results for your business.
This session is suitable for businesses who are currently implementing marketing and advertising strategies for their businesses and are seeking new digital marketing solutions.
Learn how to use Google AdWord and get found!
Looking to reach customers through Google Ads but need help starting? Already running Google Ads for your small business, but feel like you are paying too much? Learn about the intricate details of running an effective Google Ad and how you can leverage the power of Google to capture the right audience for your business.
Presenters: Emily Hines, Jackie Michie, Digital Main Street
How to plan and create content for Instagram.
Don't miss a beat getting your business properly set up online
What do Ontario's labour laws mean for you business? Do you know your rights and responsibilities?
Attract new customers, retain existing customers, and grow your social media followers.
Led by artists, for artists, this free workshop series is presented by Business to Bruce and Southampton Arts.
Find out which social media platforms you should be using to reach your customers.
Get found online! Set up a Google My Business listing.
Hosted by Innovation Guelph
So you have a solid customer base, but how can you make sure they stick with you? In this workshop, we’ll highlight some strong conversion and retention strategies that will allow you to stand out in the competitive landscapes we work in. From optimizing a consumer's experience through things like remarketing, website layout, and discounts, to analyzing campaign performance so you can improve them over time, we’ll help you build for the long term.
By the end of this workshop, you will have a better understanding of:
• The customer lifecycle and conversion funnel
• Conversion optimization strategies (remarketing, discounts, customer reviews, UX optimization, mobile optimization)
• Customer retention strategies (live chat, loyalty programs, subscription models)
• Analytics best practices
• How to use data to optimize for conversion
Hosted by Innovation Guelph
Toolkit Tuesday Lunch & Learn: An Introduction to Intellectual Property: What Is It, and What Do I Do With It?
DescriptionYou already have intellectual property. You know things about your market that others wish they knew. You have plans that only your trusted circle know about. You’ve come up with something new, or a new way of doing it. You have a name that people are associating with you and your product.
You’ve already done the first step – creating IP. Now – what do you do with it? What tools does our society have for helping you manage and protect your IP? How much does all this cost, and how long will it take? What will it all get me in the end? How will this help me build and run my business?
In one hour, you will learn about patents, trademarks, trade secrets, copyright, industrial designs and more – what they are, how to register them, why they’re important. We will also dig through top IP myths that are all too prevalent. Tom will provide usable, actionable, take-away information to allow you to make short term tactical and longer term strategic decisions about the IP you have, and the IP you will be building.
An IP Specialist at IG, Tom Nagy (B.A.Sc. – Electrical Engineering, Waterloo; B.Mus., Humber) spent the first decade of his career at Research In Motion, writing elements of the BlackBerry operating system, leading development teams, and helping craft patent applications. Later, as IP manager for Aeryon Labs, Tom built and managed a patent and trademark portfolio that played a key role in their acquisition by FLIR Systems in 2019. A founding director of consultancy proVisionIP, Tom strives to bring clarity and focus to every client’s IP management.
Sincere thanks to SLIAO for providing ASL Interpreters for this event.
By registering to this event you are consenting to receive a follow-up email with the following information:
- Link to available course materials, as applicable
- Link to available workshop recording/video, as applicable
- Link to quality assurance/feedback survey
With Canada expecting a strong economic rebound in the coming months, businesses must get ready now to take advantage of opportunities in the future.
Register for our free, live webinar, and let BDC experts help you get in the growth mindset. They will share advice on how to close leads more efficiently and improve sales processes at every step of the way, from preparation to execution.
Plus, get a sneak peek at the latest economic forecast from BDC’s Chief Economist Pierre Cléroux.
The presentation will be followed by a Q&A session with our experts.
When: March 10, 2021 at 12 p.m. (EST)
Duration: 1 hour
Cost: Free
win more sales
figure out the place of online sales in your business
deliver on your promises to clients and ensure they remain satisfied
Businesses who have experienced challenges such as
difficulty sourcing leads
difficulty increasing their sales
difficulty closing potential sales
Can’t make it? No problem! You can still register, and we’ll send you a recording of the webinar afterward.
Grey Bruce Virtual Job Fair
The region's largest job fair is expanding and moving online to safely connect employers and job seekers. We have welcomed new partners and sponsors to make this year’s event FREE for local employers. By using the Brazen platform we can support you in connecting with potential candidates from the comfort of your home or office. We recommend signing up with more than 1 representative to ensure that you have the time to speak to as many candidates as possible during the 4 hour event.
The Virtual Job Fair is limited to those employers offering employment within or near Grey and Bruce Counties.
People don't read the way they used to. Learn how to create engaging content that works.
Led by artists, for artists, this free workshop series is presented by Business to Bruce and Southampton Arts.
