There are many differences between writing for online platforms and writing for print. People do not read the way they use it. Thanks to the internet, people are bombarded with content constantly. Images, content and reviews are available anytime, instantly. Writing for the web differs greatly from writing for traditional media.

In this webinar we will examine how writing for the web poses unique challenges that print does not, like competing with moving images for reader attention and optimizing content for search engines. A good writer can transition easily between the two media. We will show you how to create engaging content that gives your brand a voice and personality.

Presenters: Sarah Saso, Sarah Saso