A Business to Bruce Event

The 'about' page is the most viewTed online. Make sure the story you tell speaks to your customer and gives them confidence in your abilities

About this Event

Presenter: Becky Nethery

Sharing your story is a crucial opportunity to attract, connect and engage with your ideal customers. About pages are the most viewed pages online and your digital interview with anyone interested in your business. Your customers want to know who you are, why they should work with you and how you will solve their problems. The story you tell matters and is worth investing in.

In this interactive workshop, learn how to use the power of storytelling to connect with customers and authentically present your business as an authority in your industry. Bring your story to life during the second half of the workshop, where you will have the opportunity to write, revise and receive feedback and support. Use the power of your story to grow your business with confidence.

Topics Explored

• Why your Story Matters More than you Think

• Understanding your Audience

• How to Structure your About Page

• Balancing professionalism and authenticity

• Writing and Design Tips and Tricks

• Questions and Answers

Interactive Writing Workshop

Bring your ideas and get your creative juices flowing in the second half of this workshop. Use this opportunity to dig in and draft, revise and edit your current story, explore the strategies that you learned in the first half and apply them to your business. Collaborate with other entrepreneurs and writing coaches and receive constructive feedback to help share your story effectively and with confidence.